January 21, 2026 – As reported by 36Kr, the supervisory department under Brazil’s Administrative Council for Economic Defense (Cade) has unconditionally approved L’Oréal Group’s acquisition of Kering Group’s beauty business. Announced on October 20, 2025, the transaction has a total value of €4 billion and is expected to be completed in cash in the first half of 2026. Under the agreement, the transaction includes the full sale of the Creed brand, beauty and fragrance licensing rights for Kering’s iconic fashion houses, and an exclusive joint venture project in the health and longevity field. Industry analysts believe that this acquisition will strengthen L’Oréal’s layout in the luxury beauty segment, and the addition of Creed will fill its niche gap in the high-end fragrance market, further consolidating its leading position in the global beauty market. Currently, the transaction is still awaiting final approval from regulatory authorities in other countries and regions.

January 19, 2026 – According to Ringier Industrial Resources Network, L’Oréal Group announced the first 13 selected enterprises for its flagship sustainable innovation project 「L’AcceleratOR」 on January 14. With a total investment of €100 million (approximately RMB 810 million) over five years, the project is jointly operated by L’Oréal and the University of Cambridge Institute for Sustainability Leadership (CISL), focusing on innovative solutions to address climate, nature, and circular economy challenges. It is reported that since its launch in April 2025, the project has received nearly 1,000 applications from 101 countries. The final selected enterprises cover four major areas: next-generation packaging and materials, naturally derived ingredients, circular solutions, and data intelligence. Among them, 6 enterprises are in the packaging field, including Kelpi (UK)’s seaweed-based biodegradable packaging and Blue Ocean Closures (Sweden)’s fiber-based bottle caps, which can achieve significant benefits such as an 80% reduction in carbon emissions and a 90% reduction in energy consumption. Selected enterprises will receive global resource support from L’Oréal to carry out 6-9 month pilot projects, and those with outstanding performance are expected to promote their technologies to L’Oréal’s global business.